TCEB creates events curriculum
BANGKOK, 29 June 2012: Thailand Convention and Exhibition Bureau signed a Memorandum of Understanding, late last week, on the Introduction to MICE industry-MICE 101 curriculum that ties in 28 higher education institutes nationwide to build skills in the events segment in the lead up to the ASEAN Economic Community in 2015.
The 28 universities are located country wide. They are:
Srinakharinwirot University; Mahidol University; Siam University; Rangsit University; Bangkok University; University of the Thai Chamber of Commerce; Dhurakij Pundit University; Dusit Thani College; Rajamangala University of Technology Rattanakosin; Rajamangala University of Technology Bangkok; Bansomdejchaopraya Rajabhat University; Dhonburi Rajabhat University; Chandrakasem Rajabhat Universities; Suan Dusit Rajabhat University; Suan Sunandha Rajabhat University; Muban Chombueng Rajabhat University; Eastern Asia University; Nation University;
Naresuan University; Uttaradit Rajabhat University;
Mahasarakham University; Khon Kaen University; Nakhon Ratchasima Rajabhat University; Sakon Nakhon Rajabhat University;
Kanchanaburi Vocation College;
Prince of Songkhla University; Walailak University; Phuket Rajabhat University.
TCEB board chairman, Pensuda Priaram, said the MICE 101 curriculum is a new international standard curriculum and the first of its kind in Thailand and Asia covering management of cooperate meetings, incentive travels, international conventions, exhibitions and trade shows.
“The textbook “Introduction to MICE-Industry-MICE 101” provides a comprehensive introduction to the industry and should be included in the 2012/13 academic year programmes.”
Ms Pensuda added: “This could develop the potential of Asia’s MICE industry…and establish Thailand as an education hub of ASEAN as well.”
The curriculum was developed by a MICE Course Board including representatives of TCEB, Thai Exhibition Association, Thailand Incentive and Convention Association and Business of Creative and Event Management Association.