Media buff shares secrets
July 3, 2012 by TTRweekly Staff
Filed under Mekong Region, News, People
CHIANG RAI, THAILAND, 3 July 2012: Knowledge Media Group Thailand has announced the launch of a new business unit called “China Hotel Marketing” (CHM), offering China marketing services to small independently owned boutique hotels in the Greater Mekong Sub-region (GMS).
The initiative will also include offering services to SME hotels and resorts in ASEAN countries that lack professional promotion and marketing resources.
Services offered according to the group’s announcement include “positioning and branding, engineering creative strategic sales and marketing plans, marketing research, performing and fulfilling the professional role of public relations, marketing and communications.”
Various strategies for new niche markets such as golf, shopping, weddings, wellness, medical services, culinary services, and art and culture, plus study tours and MICE are also included.
Chief of the professional team is Jaffee Yee, who has had more than 30 years of experience in sales and marketing, with in-depth knowledge of Chinese culture, current business environments, consumer habits and values, and fluency in Mandarin and several major Chinese dialects. (Press Release)
