Art on Chiang Mai’s streets
CHIANGMAI, 21 March 2012: This northern city will host the Chiang Mai Fest 2012, an arts and cultural event, 23 March to 7 April, at the Three Kings Monument, in the centre of the city.
Tourism Authority of Thailand partners with Earth Wind & Fire Company to host the second edition that offers entertainment over 16 days.
Based on last year’s data, Earth Wind & Fire advisor, Yut Wanichanon, estimates the event will attract 35,000 Thai and international visitors who will spend around Bt200 to Bt300 million.
“The 16-day event will boost business leading up to the Songkran Festival and help to extend stays,” he said.
Chiang Mai Fest 2012 will feature art exhibitions and music performances, but the highlight of the festival is “Art on the Street”, which will copy similar art activities held in the United States and Italy.
An international music festival is scheduled from 6 to 7 April.
TAT events department executive director, Wiwatchai Boonyapak said the festival should boost tourism revenue in the province as well as raise Chiang Mai status to international arts and culture destination.
For further information visit http://www.chiangmaifest.com/2012/index.html.