GTA founder makes comeback

February 7, 2012 by  
Filed under People, Trade Talk

BANGKOK, 7 February 2012: GTA founder, David Babai, has decided to make a comeback after selling Gullivers Travel Agency to Travelport’s forerunner Cendant in 2005.

According to a report in, an online news service on travel technology, Mr Babai is a key person behind a new wholesale tour firm focusing on group travel, known as G2 Travel.

Mr Babai, who sold GTA for an estimated US$1.1 billion, is apparently reassembling his former senior management team at G2 Travel from various GTA alumni, according to Toonz.

The only named employee so far is David Littlefair who will run G2′s offices in Bangkok after leaving GTA  September 2011 as managing director of operations in Thailand.

Other regional offices include Hong Kong, Jakarta, London, Rome and Bucharest.

G2 says it plans to offer “group land services” such as hotels and other local products from around the world, with a particular focus on the Far East, but only as part of a third party, wholesale-type relationship with travel agents.

G2 is not using third party suppliers for Europe, however non-European destinations will be through third party suppliers, an official says.

Very little information is coming out of G2 so far. Mr Babai’s disappearing act (and previous well-known lack of enthusiasm for personal publicity) was intentional, with Cendant locking him down with a non-compete for six years after the sale of GTA in 2005.

GTA is now a Kuoni-owned company. For full story and other travel technology reports see

Comments are closed.