Invision launches new hotel brand in Bangkok
November 6, 2009 by Chanida Sa-ngiamphaisalsuk
Filed under News
Located on Bangkok’s Silom Road, Room at Siam, is a Thai owned property that has been renovated and rebranded by Invision Hospitality Company.
It now trades under the name Glow Trinity Silom, while the company also plans to rebrand Swiss Park Hotel on Sukhumvit Road into Glow Sukhumvit 11 during the second quarter of 2010.
The make-over of the 104-room Silom Road property cost Bt120 million and Bt160 million has been spent on the 142-room Glow Sukhumvit 11.
Invision Hospitality Company CEO, Kevin Beauvais, said the Glow brand would also expand to Vietnam, Malaysia, Laos and Cambodia, once the properties in Thailand are established.
Invision also has plans to launch other brands in the near future. One of them, known as Lantern, should find its way to Samui Island by the end of this year and to Phuket by the second quarter of next year.
Another brand, Soma, will be positioned as the company’s top brand with a launch in Vietnam, next year.
Currently, Invision manages three hotels – Zeavola Resorts Phi Phi, Villa Maroc in Pranburi and the upcoming 123-room B-LayTong on Patong Beach in Phuket, which will open this December.
You know ijust went there. The manager is very professional and customer service oriented. Thanks.
That is good. Thank you for sharing…
I like this hotel,Swiss Park soon to be the Glow @ suk 11
I like the staff, great location, it can only get better.The manager is very professional and customer service oriented
Knowing Kevin’s reputation for marketing prowess, I look forward to witnessing the birth of the Glow brand in a sector fighting for share of voice.
I used to visit this hotel. I think the service is great.
Good to see this under utilzed hotel is at long last starting to move.