Seminar checks out industry pricing options
February 17, 2009 by TTRweekly Staff
Filed under News
Pata seminar will decide if ancient proverb “cheap things no good, good things no cheap” is on the ball.
Quality or Quantity: What is the best for Thailand’s tourism industry studies the options on pricing that are available to the travel industry and whether cutting prices could bring about recovery. You can find out tomorrow, 18 February, at a Pata event organised by the Winning Edge.
The event runs from 0900 to 1770 Wednesday, February 18, at the Imperial Queens Park Hotel, Bangkok.
Here is the programme:
Quality or Quantity: What is best for Thailand’s Tourism Industries?
08:00 – 09:00 – Registration
09:00 – 09:03 – Introduction
Bert van Walbeek, Education Committee, PATA Thailand
09:03 – 09:10 – Welcome Address
Greg Duffell, president & CEO, PATA
09:10 – 09:15 – Welcome Address
Santichai Euachongprasit,
Deputy governor Tourism Authority of Thailand
09:15 – 09:40 – “Tourism Thailand, going for Quality or Quantity ? ”
John Koldowski
Director – PATA Strategic Intelligence Centre
09:40 – 10:00 – “Combining Hindsight and Insight into Foresight “
Imtiaz Muqbil
Executive editor, Travel Impact Newswire
10:00 – 11:15 – Rapid-fire introduction of how Best Practice quality delivery of our Tourism Thailand products, keeping pace with the changing needs of our customers and visitors!
Moderators: Imtiaz Muqbil – Travel Impact Newswire; Don Ross – TTR Weekly.
Industry leaders will inspire and challenge their industry peers to commit to quality service.
Ten Senior Executives Tourism Industries leaders will present their company’s strategies. Representatives of the following business segments are invited: Hospitality Industry – backpack hotels, individual five-star and chain hotels; tour operators; airlines; venue and event providers; attraction organisers.
11:15 – 11:45 Intermission with team building exercises.
11:45 – 12:15 Producing and delivering quality and quantity - achieving a balance.
What are the implications for Thailand Tourism, its economic performance, the physical environment, educational methods and, last but not least, the social-economic well-being of its people.
Professor Dr. Walter Jamieson, advisor to the Service Innovation Programme College of Innovation, Thammasat University.
12:15 – 13:30 Networking lunch with PATA Thailand Chapter members. Santichai Euachongprasit,
Deputy Governor for International Marketing, Tourism Authority of Thailand, will speak on the subject: “Why Thailand will always be a desirable tourism destination.”
13:30 – 14:00. Modern-day marketing, promoting “ Value for Money” instead of “cheap.”
Bert van Walbeek Winning Edge and chair of the education committee, PATA Thailand
14:00 – 15:00 Tourism in Thailand, Quality or Quantity?
Group discussions on the merits, the advantages and the dangers of each approach and how it will influence the Hospitality and Tourism Industries of Thailand
Moderators:
Dr Jutamas Wisansing - Assumption University
Dr Kanchit Tagong - Naresuan University
Prof Dr Walter Jamieson - Thammasat University
15:00 – 15:30 Intermission with team building exercises
15:30 – 16:30 Tourism in Thailand, Quality or Quantity?
Group discussion results are presented and discussed
16:15-16:30 Closing remarks Luzi Matzig, chairman, PATA Thailand Chapter
